Sunday, November 16, 2008

Wikis, social webs and our corporate culture

Wikis and external-facing social media tools are all about conversations, sharing ideas and information, and enriching ourselves and our customers. I think of our corporate wiki in different ways at different times: as a coffee shop where you bring your laptop and dive deeper into ideas and discussions; as a bar where you reflect on a long day at the office; or even as a tool belt holding tools to get jobs done. Really, it's all of those things and more.

The wiki is only part of a larger social media project going on within our company, and the wiki is a good place for everyone to join the streams of consciousness.

Meanwhile, I'm slowly adding over 200 wiki users -- one by one! -- so everyone in our group is on the wiki. It will make my life much easier -- I hope! The buzz is definitely growing, which is so nice.

As for our wiki rollout plan, we're working on one. But it's reminding me of what one designer once told me about website redesigns: they're never finished. I think if we can hit a solid double or triple with the rollout plan, then refine and evolve it, we'll be in good shape. That's more in fitting with our corporate culture anway -- launch and refine (in that order).

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