Going with the flow

This morning I was irritated to discover that my preteen daughter had borrowed my car keys last night to open the trunk, and then proceeded to lose said keys in a large mountain of snow where she was sledding. By the time I realized the keys were missing, a lot more snow had been added to the snow mountain, and any chance of finding the keys was gone until the spring thaw. I had to call a locksmith: $200 and several hours later, I had new keys. No chance of heading into the office, so I had to work from home.

It look some time for me to calm down, and I began to see that working from home wasn't so bad. I just needed to be a little more flexible in my thinking.

Social media is all about flexibility, an understanding that the landscape now won't be what it will be in 6-12 months. As a "disruptive" technology, social media is constantly challenging all of us with new ways to connect, to build brands and to develop communities where sharing and transparency rule. We're all going to lose our keys a few times as we try to figure it all out -- and that's okay.