Last week there was quite an uproar from the Digerati about -- gasp -- Oprah using Twitter.
You could almost hear the anguished cries: "Wasn't it bad enough when Ashton Kutcher and those Hollywood types began using Twitter? And now Oprah Nation too? Man, this totally sucks."
This reminds me a little of the response when open source software (Linux, in particular) went all "corporate" a few years ago. But what's the result been? Linux on laptops and netbooks, more rapid enterprise adoption of open source software, more paid Linux developers, etc. Is that such a bad thing?
Twitter and other social media tools like Facebook are becoming more mainstream, and that's okay with me. It means that more time and treasure will be poured into making these services fulfill their promise as presence-enabling business tools. Why? Because the audience will be there. And so will their credit cards.
Sure, there will be some, um, missteps as businesses stumble and bumble their way onto these social platforms (picture "Woz" on Dancing with the Stars). But there will also be some exciting things.
I, for one, am cautiously optimistic that better, more exciting social media days are ahead. What do you think?
Monday, April 20, 2009
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1 comments:
Matt - I'm with you on this one and don't think it is so bad that social media is going main stream. The great thing is, it is forcing many people to un-mask another side to them. With super stars from Hollywood, I doubt the social media scene is going to put up with plain marketing updates but instead the audience will demand to get to know these people on a personal level and force them to engage us! After all what is social media about.
With corporates - I am loving the truth and transparency factor, where they can no longer hide behind glossy magazine advertisements and funky tv commercials. We as consumers and citizens of WWW need to embrace this and definitely utilize it to our advantage - demand what we love - more information!!!
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