Great Discussion on Social Media ROI and Metrics

This will be a first for me: I'm recommending the comments on a blog post more highly than the post itself. I just came across a promising blog that I plan to return to frequently, The Brandbuilder Blog by Olivier Blanchard. After reading just a few posts I was struck by this one about measuring the ROI for social media: Impossible? Think Again.

The blog post itself, and the embedded video, are essentially a teaser for future posts and a book. Olivier promises that measuring the ROI of social media is, in fact possible, as well as fairly simple. But neither the post nor the video reveals how.

But the comments delve into a number of tactical and strategic examples, in which questions, ideas and suggested solutions are debated by Olivier and his equally capable readers/commenters. I learned far more from the comments, so don't miss them. In fact, by following a link to another blog written by one of the commenters, I've found another promising site which I plan to explore further: Metrics Man. I can already recommend the latest post, The Difference Between Value and ROI.

And I suggested you bookmark The BrandBuilder Blog or add it to your RSS Reader, as I did, if you're interested in social media metrics. Really good stuff there!