Wednesday, February 9, 2011

Community Management Zen: Pebbles and the Ripple Effect

My colleague, Tracy Maurer, just said something in an email that's inspired this short blog post. I wrote:
Sometimes it's one little positive experience that can turn a complainer into a fan of our online community :-)
Tracy replied:
And sometimes also turns their complainer friends into fans as well. Or at least take their complaining down a notch.
When you throw a tiny pebble into a pond it makes ripples that can carry out to the very edges. When you create one positive community experience for an individual, it can similarly have ripple effects that reach farther than you will ever know.

We're building community one person at a time, even one action at a time. It may seem futile at times, but keep the ripple effect in mind. Each little win spreads out in its own way. We're slowly creating waves of change.
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